Featured Case Studies
Department Strategy / Brand Alignment / Organizational Growth
Helped shape the early direction of a new business development function by aligning marketing, recruiting, and growth-focused initiatives under a more unified structure.
Employer Brand / Talent Marketing / Audience Strategy
Supported employer brand visibility through recruiting content, outreach strategy, and audience-focused marketing designed to attract talent and strengthen company perception.
Brand Campaign / Anniversary Messaging / Multi-Channel Execution
Helped develop and extend a milestone brand campaign that honored JDC’s legacy while reinforcing a cohesive visual and messaging presence across channels.
Event Marketing / Brand Development / Audience Experience
Built an event concept from brand direction through audience-facing execution, combining strategy, promotion, and experience design into one cohesive launch.
Marketing Skills & Focus Areas
Brand Strategy & Positioning
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Employer Brand Positioning & Messaging Development
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Brand Identity Standards & Visual Direction
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Audience Research & Persona Alignment
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Value Proposition & Market Differentiation
Content Development & Storytelling
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Multi-Channel Content Planning & Editorial Strategy
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Persuasive Copywriting for Digital, Social & Print
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Brand Storytelling & Narrative Development
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Messaging Hierarchy & Content Prioritization
Campaign Execution & Marketing Communications
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Integrated Campaign Planning & Execution
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Social Media Strategy & Content Performance Optimization
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Cross-Platform Communications & Brand Consistency
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Performance Tracking, Reporting & ROI Analysis
Event Marketing, Employer Brand & Cross-Functional Leadership
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Event Marketing Strategy & Experience Planning
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Recruitment Marketing & Employer Brand Activation
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Cross-Functional Collaboration & Stakeholder Coordination
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Project Management, Prioritization & Operational Execution
About
I’m a marketing professional with experience across brand strategy, content development, campaign execution, employer branding, and event marketing. My work has ranged from shaping recruitment and internal communication initiatives to leading large-scale brand campaigns and developing marketing that supports both business growth and audience connection.
What drives me most is the ability to take a goal, an audience, and a story and turn them into something clear, intentional, and compelling. I’m especially drawn to opportunities where strategy and creativity work together, whether that means strengthening brand presence, improving engagement, or building campaigns that feel both thoughtful and effective.
Brissa Loayza
Phone: (407) 780-7003
Email: Brissaloayza@gmail.com
LinkedIn Profile
Interested Sectors & Focus Areas: Brand Strategy • Campaign Development • Content & Storytelling • Marketing Communications • Audience Engagement • In-House Marketing Teams